R i V E R
I design thoughtful digital products from research and wireframes to hi-fi prototypes with a focus on clarity, user outcomes.
Selected
Case Studies
ECHO — Artist Discovery Platform
End-to-end mobile concept unifying artist discovery, identity, and industry connection. Defined user flows from landing through messaging, prototyped five core screens, and aligned visual systems with product goals for emerging musicians and A&R teams.
CEM Physical Therapy — Mobile App
AI-powered mobile app improving home exercise adherence through gamified recovery scores, exercise libraries, encrypted AI support, and clinic events designed with HIPAA-conscious flows across six connected screens.
Ravyn Lenae — Marketing Brand Campaign
End-to-end brand marketing exploration for an emerging R&B artist, magazine spreads, album art direction, and cohesive visual systems built to support release cycles and audience growth across digital touchpoints.
About
Me
I'm Welcome! My name is River Ramirez, and it is a pleasure to be able to share my work with you! I am a product designer focused on turning user research into clear, accessible user experiences. My work spans mobile and web products, from problem solving to hi-fi prototyping.
I study Integrated Design and Media at NYU Tandon, where I explore the intersection of design, marketing, technology, and user behavior.
Skills
Product Design & UX
End-to-end product design, user research, wireframing, and hi-fi prototyping. I translate insights into intuitive flows with clear information hierarchy and accessible interaction patterns.
Product Strategy
Problem definition, feature prioritization, and outcome framing. I structure case studies around user needs, business goals, and measurable impact.
Prototyping & Design Systems
Interactive Figma prototypes and component-based design systems that accelerate iteration and handoff. I build prototypes stakeholders can click through, not just look at.
User Research
Observation, competitive analysis, and synthesis of qualitative insights. My process grounds design decisions in real user behavior, whether in healthcare, music, or consumer mobile.
Front-End Implementation
HTML, CSS, and JavaScript for responsive, production-quality interfaces. I understand implementation constraints and design with engineering feasibility in mind.
Business and Marketing
I integrate design, storytelling, and marketing strategy to build cohesive brand experiences. My work aligns visual systems, messaging, and audience engagement across digital platforms, from artist campaigns to product launches.